Recent press releases

goMobi content mobilization platform from dotMobi adds new features

vance — Wed, 01 Sep 2010 11:59:37 +0000

Due to developer demand, new features launched, joining existing designer-specific
goMobi features for adapting Web content into mobile-ready sites more easily than ever

DUBLIN, Sept. 1, 2010 — dotMobi, a worldwide leader in the development & discovery of quality mobile content and the company behind the .mobi Internet domain, today announced additional "requested by developers" features for goMobi™, the world’s first content mobilization platform — a hybrid of a traditional content management system and a practically automatic mobile website builder.

In a recent dotMobi survey conducted by Human Factors International, 94% of developers in the USA, India, Germany and China felt that the mobile Web represents an untapped market for small businesses. Based on this and additional survey findings, dotMobi has quickly integrated features that developers noted as being especially useful in serving small businesses with mobile websites, including new transcoding options plus "Quick Site Copy" and "Add Pages" features.

goMobi now allows designers to fully control the transformation of existing website content into mobile-friendly content. This means developers can produce compelling mobile content in minutes while minimizing maintenance time because changes to the source website can be automatically rendered on the goMobi site. Also, goMobi now incorporates automatic transcoding of subpages within a desktop site for a seamless mobile user experience.

The goMobi "Quick Site Copy" feature lets developers rapidly reproduce goMobi sites for similar business types without having to recreate work. This means developers can save time and money by creating templates for clients with like needs, such as nightclubs or law offices. The "Add Pages" feature makes it easy to create an unlimited number of additional goMobi pages for flexibility in creating unique mobile websites.

"Since its launch in June, goMobi has been warmly received by both our sales channel and our target audiences of Web developers and small-to-medium businesses (SMBs). These new features ensure that goMobi continues to be a fast, easy and complete solution for developers and designers, as well as meeting the needs of SMBs and Web services companies who serve these audiences," said Trey Harvin, CEO, dotMobi.

For information on how registrars, Web services & hosting companies, and developers & designers can offer goMobi to their customers, please contact sales@goMobi.info.

Details on setting up your goMobi mobile website are at http://goMobi.info (on desktops) and at http://go.mobi (on mobile devices).

Businesses can now create quality mobile Web sites in minutes when they "goMobi"

vance — Mon, 21 Jun 2010 12:04:43 +0000

dotMobi’s new low-cost goMobi™ product creates a smartphone Web experience on every mobile phone, giving any business a rich, icon-driven mobile website — quickly, easily and completely.

ICANN MEETING NO. 38, Brussels, June 21, 2010 — dotMobi, a worldwide leader in the development and discovery of quality mobile content, today announced the global availability of goMobi™, a unique product designed to help businesses quickly and easily create & publish quality mobile websites in mere minutes. Unlike existing products, goMobi brings together the breadth of traditional content management systems with the speed and simplicity of mobile website builders. That means businesses of all sizes can join the mobile Web revolution with sophisticated mobile sites that work on all mobile phones but at a very low price point.

Targeted primarily at small-to-medium businesses (SMBs) as well as mobile developers and designers, goMobi lets businesses engage current and potential customers with sites that recognize the capabilities of each mobile phone and display the site’s content so that it looks its very best on that specific phone.

"All goMobi sites use a friendly, icon-based design, and all goMobi sites automatically recognize what handset your customer is using, so goMobi sites make every phone seem like it’s a smartphone. Because of this, your customers will always associate your company with a good mobile experience —no matter what phone they’re using," said Trey Harvin, CEO of dotMobi.

"goMobi websites are hosted 'in the cloud' by dotMobi, so SMBs don’t pay extra for hosting or have to worry about other technology aspects," Harvin added. "goMobi site owners can build a site in minutes and then focus on their business, while their mobile website works to bring in new customers. And if site owners want to make changes, they can do so in seconds. For example, a business owner can test different mobile coupon offers to see which one is most effective for bringing foot traffic in the door."

Designed to meet consumer expectations of small businesses
dotMobi recently commissioned usability research firm Human Factors International to survey global attitudes towards the mobile Web in the USA, India, Germany and China. The company found that 53 percent of the respondents regularly use a mobile phone to access mobile websites while only 26 percent attempt to access standard desktop sites on mobile phones. Further, 83 percent of participants would prefer to visit a "made-for-mobile" website versus a "designed-for-desktop" version when using a mobile phone or portable device like an Apple iPad. And according to Web measurement leader Gomez, 61 percent of mobile Web visitors are less likely to visit a website again if they have a bad user experience.

goMobi was designed to meet these expectations while making the experience of building a mobile-specific website as carefree as possible. For SMBs, goMobi:

maximizes customer contacts by using the capabilities of the mobile phone — calls, texts, location-based services — and helping convert leads into customers,
increases mobile visits to businesses through improved search-engine optimization (SEO) by using key words in search engines and free directory listings,
helps convert visitors to "hot leads" with features like mobile coupons and reservation requests,
incorporates external, third-party applications, adding functionality & localization for businesses and a distributed distribution model for application developers & channel partners.

"With interest in the mobile Web continuing to explode, SMBs can now reach the world’s billions of mobile Web users — quickly, easily and completely," said Trey Harvin. "goMobi connects SMBs to their customers significantly faster because a goMobi site delivers only the content mobile customers need, while making it easy for businesses to set up and maintain a unique mobile website. And since a goMobi website works on all mobile handsets, it ensures a business is available on the complete range of mobiles available, not just iPhones and Androids."

Special tools for developers and designers
The speed and ease of building mobile websites with goMobi is also a boon to Web developers and designers, so they can include mobile in their service offerings. To meet their special needs, goMobi includes a powerful suite of tools which allows developers to control the automated transformation of desktop website content to mobile-friendly content as well as accessing HTML metatags for site items, along with a mobile/desktop switcher and advanced device detection capabilities.

Getting goMobi
Denver, Colorado-based name.com was the exclusive partner for goMobi beta trials and is now the first to market goMobi with their complete domain and hosting offerings.

Bill Mushkin, CEO of name.com, said, "Given the ease and speed that anyone — from tech amateur to design professional — can now build and deploy a mobile website with goMobi, I’m positive that the current boom in mobile Web use will grow tenfold in a short time. Our wildly successful beta of goMobi is strong proof of that."

For information on how registrars, Web services companies, developers and designers can offer goMobi to their customers, please contact sales@goMobi.info.

Details on setting up your goMobi mobile website are at http://goMobi.info (on desktops) and at http://go.mobi (on mobile devices).

About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. dotMobi, a wholly owned subsidiary of Afilias Limited, was founded by 14 visionary mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, Google, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia, Visa and Vodafone.

Visit http://dotMobi.mobi for information on .mobi top-level domains and all dotMobi services.
Visit http://mobiForge.com and http://goMobi.info for mobile site development and services.
Visit http://mobiThinking.com for mobile marketing information and services.
Of course, use the .mobi equivalents of these sites to guarantee a quality experience on your mobile device. And see the dotMobi blog at http://blog.mobi.

For more information, please contact:

Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotMobi.mobi

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (UK)
+44-20-7344-1216
gareth.davies@edelman.com

Christoph Hausel
element C for dotMobi (Germany)
+49-89-720-137-20
c.hausel@elementc.de

Afilias Limited acquires .mobi domain registry and expands market leadership

vance — Thu, 11 Feb 2010 15:21:29 +0000

Afilias, a global provider of Internet infrastructure services and the registry operator for .INFO, today announced that it has acquired mTLD Top-Level Domain Ltd., the sponsoring organization and registry operator for the .mobi top-level domain. Under terms of the private deal, Afilias Limited, an Irish Limited company, has acquired all of the issued and outstanding capital stock of mTLD Top-Level Domain Ltd. (known publicly as dotMobi), and plans to continue operating dotMobi as a wholly owned subsidiary.

“Afilias has long been a leader in launching new TLDs and now supports over 50 percent of the entire universe of registrations in TLDs launched since 2001,” said Hal Lubsen, CEO of Afilias. “Our acquisition of dotMobi reflects our long term commitment to the success of the TLDs we support and the communities they serve. We are particularly proud of the global success of the .mobi domain, and look forward to working with the dotMobi team and the mobile community to build on this solid base.”

Afilias and dotMobi have worked closely together since the Mobi JV (predecessor to dotMobi) was started by Nokia, Vodafone and Microsoft to apply to ICANN for the .mobi TLD in 2004. Upon approval, Afilias provided registry services in support of the successful launch in 2006, and today there are nearly one million .mobi registrations. Now more established, dotMobi will benefit from the increased focus that a seasoned registry expert like Afilias will provide.

“The mobile Web continues to evolve and expand, and Afilias’ strategic domain expertise combined with mobile industry support will be a powerful accelerant for .mobi growth,” said Trey Harvin, CEO of dotMobi. “Afilias’ strategies for growing top-level domains have directly resulted in several of the world’s largest domains, and we are excited to work closely with Afilias’ management to achieve dotMobi’s full potential.”

“With its excellent registry and DNS support, Afilias has been a close partner since the beginning,” said Jerry Easom, Chairman of the Board of dotMobi. “This partnership, coupled with the success of dotMobi in furthering acceptance of the mobile web, makes moving the ownership of dotMobi to Afilias a natural progression. dotMobi founders, who include some of the largest companies in the mobile space, are looking forward to supporting dotMobi and the .mobi domain with involvement in both the MAG (.mobi Advisory Group) and the PAB (dotMobi Policy Advisory Board)."

Afilias provides registry and DNS services for more than 15 million domains, including more than 950,000 .mobi domains registered worldwide. In addition, Afilias supports .INFO, .ORG, .aero, .ASIA, .AG (Antigua and Barbuda), .BZ (Belize), .GI (Gibraltar), .HN (Honduras), .IN (India), .LC (St. Lucia), .ME (Montenegro), .MN (Mongolia), .SC (the Seychelles), .VC (St. Vincent and the Grenadines).

For more information on the details of this agreement please visit http://afilias.info/mobi.

About mTLD Top-Level Domain Ltd. (dotMobi)
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

dotMobi, a wholly owned subsidiary of Afilias Limited, was founded by 14 visionary mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, Google, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia, Visa and Vodafone.

For information on .mobi domains and all dotMobi services, visit http://mobiDomain.com, and on mobile devices, visit http://mobiDomain.mobi.

About Afilias Limited
Afilias is an Irish Limited company headquartered in Dublin, Ireland and is a global provider of Internet infrastructure services that connect people to their data. Afilias’ reliable, secure, scalable, and globally available technology supports a wide range of applications including Internet domain registry services to over 15 million domain names, Managed DNS, and services in the RFID and supply chain market with its Afilias Discovery Services. For more information on Afilias please visit www.afilias.info.

dotMobi demonstrates confidence in Latin American mobile Web growth via membership in LACTLD

vance — Thu, 19 Nov 2009 13:53:16 +0000

dotMobi joins Latin American and Caribbean ccTLD organization

DUBLIN and WASHINGTON – Nov. 19, 2009 – dotMobi, the company behind .mobi – the only ICANN-approved naming convention for helping consumers find mobile Web sites – today announced it is now a member of LACTLD, the organization of Latin American and Caribbean country code top-level domains (ccTLDs). A ccTLD is an Internet top-level domain used by an individual country, such as “.mx” for Mexico and “.py” for Paraguay.

The LACTLD brings together the registries and other relevant parties behind the ccTLDs for Latin America and the Caribbean as a single community for sharing information and encouraging best practices in all aspects of the Internet.

“According to an October 2009 report by mobile ad firm AdMob, Latin America is quickly adopting the mobile Web, showing a year-over-year increase of mobile Web use of 0.6%, second only to North America's 1.1% increase. Given that, dotMobi actively sought membership in the LACTLD to help grow knowledge of mobile Web best practices in the region,” said Trey Harvin, CEO of dotMobi.

The LACTLD Council unanimously approved dotMobi’s membership on November 13, 2009.

About LACTLD (http://www.lactld.org)

LACTLD is a not for-profit organization of the ccTLD managers in Latin America and the Caribbean. The organization is designed to:

Coordinate Internet policies, such as developing regional domain names.
Represent the interests of its members before relevant organizations.
Promote the development of the region’s ccTLDs.
Encourage the sharing of best practices in all aspects of ccTLD operations.
Establish cooperation and coordination with other regional organizations.

For more information: contacto@lactld.org

About dotMobi

Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile (TIM), Visa and Vodafone.

For information on .mobi domains and all dotMobi services, visit http://mobiDomain.com, and on mobile devices, visit http://mobiDomain.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

dotMobi announces unique mobile domain and keyword bundle for Chinese brands and businesses

vance — Tue, 13 Oct 2009 15:33:53 +0000

New solution launched to address the needs of China’s fast-growing mobile Web user population

DUBLIN and WASHINGTON – Oct.13, 2009 – dotMobi, the company behind the .mobi top-level Internet domain, today announced the availability of its one-of-a-kind mobile keyword and .mobi domain bundle for Chinese brands and businesses, offered in partnership with China-based mobile keyword vendor Huarui.

Currently, more than 50% of China’s 1.3 billion citizens are estimated to be mobile subscribers – a figure that will quickly grow with the advent of 3G networks, which are just now arriving in China. And as with other countries, 3G mobile network speeds will drive the growth of mobile Web use. dotMobi’s unique mobile keyword and .mobi domain bundle is designed to meet the needs of businesses in that burgeoning mobile Web environment.

Trey Harvin, CEO of dotMobi, said, "The packaging of mobile keywords and .mobi domains is a global first. This gives Chinese site owners the flexibility of using the .mobi domain to help ensure successful discovery by search engines, while using both the .mobi domain and matching keyword in advertising efforts."

Keywords – memorable words that a user can type into a mobile phone instead of a number – are very popular in China. And specific to the Chinese market, dotMobi will offer Web addresses in Chinese characters. These addresses in non-standard language characters are known as Internationalized Domain Names (IDNs). The use of Chinese-character IDNs will allow Chinese-language mobile Web sites to be found more easily by search engines. According to Analysys International, more than 270 million Web searches were performed on mobile phones in China in the second quarter of 2009 – double the figure from a year earlier, which highlights the importance of search for the Chinese mobile Web.

"Huarai is pleased to work closely with dotMobi in bringing a unique solution to market for local businesses as well as global brands doing business in China. With 700 million Chinese mobile subscribers, a rising number are using the Web on their phones as carriers in China roll out 3G services. Being able to find content that works on mobile phones is extremely important, given the ongoing rise in mobile Web users, and that is why Huarui is happy to be collaborating with dotMobi," said Mr. Ma Yanli, CEO of Huarui.

Availability

The dotMobi / Huarui bundle of keywords and Chinese-language .mobi domains will be available in a special sunrise period beginning at 4 a.m. UTC on October 29, 2009, and will finish at 4 a.m. UTC on November 28, 2009. Immediately after on November 28, 2009, general registration will commence, and the keyword / Chinese-language .mobi domain bundle will be available at standard prices.

More information for registrars is available by sending an email to IDNCHINA@dotmobi.mobi.

About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

For information on .mobi domains and all dotMobi services, visit http://mobiDomain.com, and on mobile devices, visit http://mobiDomain.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Internationally recognized Instant Mobilizer from dotMobi adds new features and sales partners

vance — Wed, 15 Jul 2009 13:10:07 +0000

Instant Mobilizer also noted by Entrepreneur magazine as reason dotMobi is one of the world's 100 brilliant companies

DUBLIN and WASHINGTON - July 15, 2009 - dotMobi, the company behind .mobi - the only ICANN-approved naming convention for helping consumers find mobile Web sites - today announced a series of user-friendly improvements to its internationally recognized Instant Mobilizer service.

Designed to help businesses take advantage of the growing mobile Web channel by automatically creating their mobile sites using existing content from their PC-based Web sites, Instant Mobilizer now offers a vCard feature that allows site visitors to save a business' phone and address directly into their contacts as well as a Really Simple Syndication (RSS) feature that makes RSS feeds on a business' PC-based site accessible via a link on the mobile site.

Launched six months ago, Instant Mobilizer has already seen wide international acceptance by businesses who use it to convert their existing PC-based sites into "mobile ready" ones. The service also led Entrepreneur magazine, in May 2009, to recognize dotMobi as one of the world's 100 brilliant companies. The same month, as part of its annual Net Visionary Awards, the Irish Internet Association honored dotMobi as the year's Mobile Internet Innovator for services like Instant Mobilizer.

Also, the list of registrars offering the service has recently grown to include Name.com and Moniker in the United States and ResellerClub in India plus imminent launches by China-based Beijing Innovative, HiChina Web Solutions and Xin Net as well as Russia-based RU-CENTER. This means that Instant Mobilizer is now available to more than 80 percent of current .mobi domain owners.

"Since its launch, Instant Mobilizer has proven to be popular for a variety of audiences who want to get on the mobile Web but don't know the first step about getting there," said Trey Harvin, CEO of dotMobi. "Since dotMobi's mission includes facilitating the creation of mobile content, we're especially proud that we've been able to offer a service like Instant Mobilizer that does just what it says: instantly makes a Web site mobile. That means small and medium business owners can concentrate on their businesses and not on their Web sites, yet still take advantage of the burgeoning mobile Web audience to increase awareness and sales."

About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi services.
Visit http://mobiForge.com and http://instantmobilizer.com for mobile site development and services.
Visit http://mobiThinking.com for mobile marketing information and services.
Of course, use the .mobi equivalents of these sites to guarantee a quality experience on your mobile device. And see the dotMobi blog at http://blog.mobi.

For more information, please contact:

Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Airline Industry Leads in Mobile Web Performance, According to Latest Gomez and dotMobi Mobile Web Experience Benchmarks

vance — Mon, 15 Jun 2009 11:18:09 +0000

Mobile Web Experience Benchmark for May 2009 Now Live

LEXINGTON, Mass., June 15, 2009 — Five out of the top ten airline companies scored top marks for their mobile Web performance in May, according to new Mobile Web Experience Benchmark data published today by Gomez, Inc., the leader in Web application experience management and Web performance benchmarking, and dotMobi, the company behind the .mobi Internet domain for identifying content that works on mobile phones. The May benchmark data also showed improvement in the mobile Web performance of the top search companies, with three brands achieving top scores.

The Gomez / dotMobi Mobile Web Experience Benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites – readiness, discoverability, speed, success and consistency. May data for the Mobile Web Experience Benchmarks is now available at:

Airlines: http://www.gomez.com/products/viewbenchmark.php?btype=102
Banking: http://www.gomez.com/products/viewbenchmark.php?btype=103
Search: http://www.gomez.com/products/viewbenchmark.php?btype=104

Until this recent set of results, only three companies had attained the top possible score of “five bars.” In the May benchmark, a total of eight companies attained this distinction. “Five bars” are awarded when a company scores at or above average in each of the following five core metrics:

Discoverability – how readily a consumer can find the mobile Web site using different URLs.
Readiness – how well the mobile Web site renders on popular mobile devices.
Availability – the percentage of successful transactions or the availability of a Web page.
Response time – how long each page takes to download and the duration of an entire transaction.
Consistency – how well the mobile Web site performs on different mobile carriers, in different geographies and timeframes.

“The popularity of the mobile Web is growing every day and end-users are becoming less tolerant of slow or poor mobile Web performance. So it is encouraging to see an upward swing in our benchmark results, with eight of the 25 brands we tested achieving top scores for their mobile Web experience in May,” said Matt Poepsel, Gomez’s VP of Performance Strategies. “The banking industry however has some catching up to do.”

The Gomez / dotMobi Mobile Web Experience benchmarks test mobile Web performance across major wireless networks by combining Gomez’s industry-leading solutions for measuring Web and mobile applications from the “outside-in” with tools from dotMobi. Benchmark methodology can be found at http://www.gomez.com/products/viewbenchmarkmethod.php?btype=102.

About Gomez

Gomez, Inc. is the leader in Web application experience management, providing an on-demand platform that organizations use to optimize the performance, availability, and quality of their Web and mobile applications. The Gomez platform identifies business-impacting issues by testing and measuring Web applications from the “outside-in” – across all users, browsers, devices, and geographies – using a global network of 80,000+ locations. The self-service Gomez platform integrates Web load testing, Web performance management, cross-browser testing, and Web performance business analysis. Over 2,500 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most visited US Web sites – use Gomez to increase revenue, build brand loyalty, and decrease costs.

Gomez is a registered service mark, and Mobile Web Experience Benchmarks is a service mark, of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.

About dotMobi

Media Contacts:

Samantha McGarry for Gomez Inc., +1-781-778-2783, smcgarry@gomez.com
Kristina Leblanc for Gomez Inc., +1-508-930-5636, kristinawleblanc@gmail.com

dotMobi names AutoTrader.mobi as millionth site tested by acclaimed mobiReady tool

vance — Wed, 20 May 2009 04:21:37 +0000

Free mobiReady mobile-readiness checker from dotMobi used by thousands of brands to improve mobile content for their customers

DUBLIN and WASHINGTON - May 20, 2009 - dotMobi, the company behind the .mobi Internet domain for finding mobile-friendly Web content as well as the mobiForge mobile Web developers forum, today announced that AutoTrader.mobi - the mobile site of AutoTrader.co.uk, the UK's number one motoring Web site - was the millionth site tested by the mobiReady tool for checking the mobile-readiness of Web content.

mobiReady was launched in November 2006 as a free tool for developers to better understand how their Web content is likely to function on a mobile device. The site checker tests Web sites for mobile readiness as well as time and cost to download, based on the size of the content plus two dozen additional elements. Developed in conjunction with the W3C and leading mobility companies, mobiReady also provides advice on how to repair problems so that content works across the widest variety of mobile phones.

The growth in the use of the tool mirrors the overall growth of the mobile Web. As dotMobi announced in April 2009, there are now approximately 1.1 million mobile site addresses in the world; that means 0.8 percent of all Web sites are now likely to have mobile-friendly content.

mobiReady has proven to be a strong tool for helping developers create and maintain mobile-friendly Web content. Based on the 1,000 most frequently tested pages, dotMobi found that 49.6 percent of those pages improved their mobile friendliness after using the tool, while an additional 39 percent maintained a consistent score. This shows that the bulk of developers who've accessed the tool used the information to improve their sites while many others confirmed that their sites worked as expected.

Ian MacDonald, eMarketing Manager at Wimbledon-based AutoTrader.co.uk, said, "The availability of mobiReady has definitely improved our http://autotrader.mobi site, making sure that our customers have the best possible experience when looking at our site on mobile phones, whether it's an iPhone or Nokia or Samsung. And given that it's a free service, anyone who builds mobile content should be using it."

"Since its launch, mobiReady has proven to be a consistently popular tool for developers and marketers to see how their customers view their mobile content on different kinds of handsets," said Trey Harvin, CEO of dotMobi. "A large part of dotMobi's mission has been facilitating the creation of mobile content, and judging by its thousands of users and consistency in helping developers improve mobile content, mobiReady is a success."

mobiReady is available for free at http://mobiReady.com or via dotMobi's mobile Web developers forum at http://mobiForge.com.

About Auto Trader
AutoTrader.co.uk is the UK's number one motoring Web site, with over 10.3 million monthly unique users, who carry out over 106 million searches on new and used vehicles. The brand is building a competitive position across all effective channels including online, mobile and magazine.

AutoTrader.co.uk is owned by Trader Media Group, one of Europe's largest specialist multi-media groups and provider of market leading Web sites and their associated magazines, including Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader - all with the largest reach in their sectors, through Web visitors and magazine readership.

Trader Media Group operates in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: giving trade customers the opportunity to choose all effective channels to market, building the service and relationship with dealers and manufacturers, and strengthening its portfolio of automotive and specialist classified titles.

Trader Media Group is jointly owned by Guardian Media Group and Apax Partners

About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi services.
Visit http://mobiForge.com and http://instantmobilizer.com for mobile site development and services.
Visit http://mobiThinking.com for mobile marketing information and services.
Of course, use the .mobi equivalents of these sites to guarantee a quality experience on your mobile device. And see the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Karen Hughes / Caroline Burnell
The Drum Consultancy
+44-20-7025-8044
caroline@thedrumconsultancy.co.uk

Gomez and dotMobi Publish Latest Mobile Web Experience Benchmark Data for the Airline, Banking and Search Industries

vance — Tue, 12 May 2009 16:39:14 +0000

New Benchmarks Find that Gap between Mobile and Fixed Web Performance is Widening

Lexington, Massachusetts, May 12, 2009 — Today, Gomez, Inc., the leader* in web application experience management and web performance benchmarking, and dotMobi, the company behind the .mobi Internet domain for identifying content that works on mobile phones, published the April results of their Mobile Web Experience Benchmarks. The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency.

The new benchmark data reveals that mobile Web sites were almost nine percent slower in April than in March. Conversely, fixed Web sites loaded three percent faster in April than in March, according to data from Gomez’s 18 Home Page Web Performance Benchmarks, revealing a widening performance gap between the mobile and fixed Web.

April data for the Mobile Web Experience Benchmarks is now available at:

Airlines: http://www.gomez.com/products/viewbenchmark.php?btype=102
Banking: http://www.gomez.com/products/viewbenchmark.php?btype=103
Search: http://www.gomez.com/products/viewbenchmark.php?btype=104

Benchmarks Testing Five Critical Mobile Web Experience Metrics

The Gomez / dotMobi benchmarks combine Gomez’s industry-leading web experience measurement methodology for the traditional PC-based Web with tools from dotMobi to test mobile Web performance across major wireless networks. The benchmarks test these five core metrics:

Discoverability — how readily a consumer can find the mobile Web site using different URLs.
Readiness — how well the mobile Web site renders on popular mobile devices.
Availability — the percentage of successful transactions or the availability of a Web page.
Response time — how long each page takes to download and the duration of an entire transaction.
Consistency — how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.

“As mobile Web usage becomes more commonplace, consumers naturally have high expectations for the mobile Web experience that brands provide. However April’s data proves that delivering quality experiences on the mobile Web continues to be a challenge for many businesses,” said Matt Poepsel, Gomez’s VP of Performance Strategies. “What’s more, bridging the performance gap between the mobile and fixed Web should also be a concern for brand managers and their technical teams. They need to be able to speedily pinpoint, diagnose and correct performance issues, whether they occur on the mobile Web, the fixed Web, or both.”

On April 21, Gomez announced new capabilities for testing, monitoring and benchmarking the performance of mobile Web sites, mobile applications and SMS services. See “Gomez Expands Web Experience Management Suite to Encompass Mobile Web Sites & Applications” at http://www.gomez.com/news_events/releaseview.php?prid=141.

About Gomez

Gomez, Inc. is the leading provider of web application experience management services, which businesses use to test their web applications while in development and to monitor their web applications after deployment. More than 2,500 customers use Gomez’s on-demand services to improve the quality of the web experience in order to increase their revenue from web applications, reduce their operating costs, and extend their brand reputations. For more information, please visit www.gomez.com.

About dotMobi

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*Forrester Research “Tech Horizons: Evaluating Gomez Web Experience Management Services: Management-On-Demand for Web 2.0 Applications,” August 2008.

Gomez is a registered service mark of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.

Gomez and dotMobi Launch First Benchmarks That Measure Five Critical Dimensions of Success for Mobile Web Sites

vance — Tue, 21 Apr 2009 14:32:41 +0000

New Benchmarks Find that Mobile Web Sites are 30 Percent Slower than PC Web sites

LEXINGTON, Mass., April 21, 2009 — Today, Gomez, Inc., the leader(1) in web application experience management and web performance benchmarking, and dotMobi, the company behind the .mobi Internet domain for identifying content that works on mobile phones, launched the world’s first comprehensive benchmarks to compare and rank the mobile Web experience provided by the top businesses in the airline, banking and search industries.

Mobile device use is rapidly growing and mobile Web applications and sites offer unprecedented convenience for end-users, however they do not yet match performance levels of “traditional” Web applications. To help content providers address such issues, Gomez and dotMobi are testing five critical aspects of mobile Web experience – readiness, discoverability, speed, success and consistency – and publishing the results as monthly Mobile Web Experience Benchmarks. The first results find that mobile Web sites are 30 percent slower when compared to computer-based Web browsing.

The Mobile Web Experience Benchmarks highlight how major brands address the challenge of delivering quality Web experiences to consumers who access information via the mobile Web. The benchmarks will help everyday users better understand the mobile experiences delivered by the brands they use for travel, online banking and search. Benchmarked businesses will learn how well they perform on the mobile Web relative to their competitors. And for corporate mobile teams – including application development, operations and e-business professionals – the benchmarks provide a barometer to test and monitor their own mobile Web performance.

Benchmark data for each industry – airline, banking and search – is available at:

“Five dimension” approach to mobile Web experience benchmarking
Gomez has combined its industry-leading web experience measurement methodology for the “traditional,” PC-based Web with tools from dotMobi to create unique benchmarks that test mobile Web performance across major wireless networks. The benchmarks test these five core metrics:

Discoverability – how readily a consumer can find the mobile Web site using different URLs.
Readiness – how well the mobile Web site renders on popular mobile devices.
Availability – the percentage of successful transactions or the availability of a Web page.
Response time – how long each page takes to download and the duration of an entire
transaction.
Consistency – how well the mobile Web site performs on different mobile carriers, in
different geographies and time frames.

“End-users expect great Web experiences, whether accessing the Internet from a mobile device or a desktop computer. However, Gomez’s new benchmarks indicate that the mobile Web has some catching up to do in order to meet end-users’ expectations,” said Matt Poepsel, Gomez’s VP of Performance Strategies. “Applying a universal benchmarking methodology makes the most sense. It helps businesses baseline and improve their mobile Web performance so that, over time, they can deliver quality online experiences to all consumers – no matter how they access the Web.”

“As dotMobi announced in a recent study, there are now more than 1.1 million Web sites designed for mobile users, and that number is continuing to grow at an incredibly fast pace. Helping consumers better understand which of those sites will offer them a good experience – no matter what handset or operator they’re using – will help increase the use of the mobile Web,” said Trey Harvin, CEO of dotMobi. “Benchmarking allows businesses to see their sites in relation to the sites of their industry peers, which will also help drive the creation of more good sites for consumers to use.”

The disparity of performance between “traditional” Web applications and mobile Web applications, as highlighted by the new Gomez/dotMobi benchmarks, underscores the need for tools that can help organizations optimize the quality of their customers’ mobile Web experiences. In a related announcement, Gomez today announced new capabilities for testing, monitoring and benchmarking the performance of mobile Web sites, mobile applications and SMS services. For more information see “Gomez Expands Web Experience Management Suite to Encompass Mobile Web Sites & Applications."

About Gomez
Gomez, Inc. is the leading provider of web application experience management services, which
businesses use to test their web applications while in development and to monitor their web
applications after deployment. More than 2,500 customers use Gomez’s on-demand services to
improve the quality of the web experience in order to increase their revenue from web
applications, reduce their operating costs, and extend their brand reputations. For more
information, please visit www.gomez.com.

About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

(1) Forrester Research “Tech Horizons: Evaluating Gomez Web Experience Management Services: Management-On-Demand for Web 2.0 Applications,” August 2008

Gomez and gomez.com are registered service marks, and Mobile Web Experience Benchmarks is a
service mark, of Gomez, Inc. All other trademarks and service marks are the property of their respective
owners.

Media Contacts:
Samantha McGarry
Gomez, Inc.
781-778-2783
smcgarry@gomez.com
Twitter: @Gomez_Inc

Kristina Leblanc
Gomez, Inc.
508-930-5636
kristinawleblanc@gmail.com

Vance Hedderel
dotMobi
703-485-5563
Twitter: @dotMobiOfficial

Danielle Siemon
Edelman for dotMobi
650-762-2947
danielle.siemon@edelman.com